We can handle all the aspects of your email marketing from content development and template design to advanced analytics.
Our approach to email marketing focuses on these key components.
Building the foundation
Our team will develop a branded email template that’s consistent with your overall brand. We can also handle design, sign-ups and distribution through our automated email campaigns.
Creating and promoting content
We will help you use email to promote your news articles and blog posts to your existing subscribers. Everything we write for you will be governed by a flexible editorial brief so your messaging is consistent and controllable. This way, you can reach out with fresh and relevant content as often as you wish.
The things that are measured are the things that matter. Our email analytics solutions let you track open rates, delivery rates, clickthroughs and conversions so you know what’s working and what needs to change.