Search Retargeting is a type of online advertising that uses relevant display ads to keep potential buyers engaged after a search for a product or service is performed. The goal of Search Retargeting is to target consumers who are actively searching keywords pertaining to your business products, services or even your competition. Search Retargeting is based on a competitive CPM (Cost-Per-Thousand) Pricing structure that allows for constant adjustments through the life of the campaign.
Site Retargeting is a type of online advertising that uses relevant display ads to keep potential buyers engaged after they have left your site. 94% of users do not perform an action when on a site, our job is to remarket those potential clients by attaching an anonymous browser cookie, to the user after a small unobtrusive piece of code is implemented on your site. This way the only people that will be targeted are the people who have visited your site. Basic CPM cost structure applies as well.
This service is a location based targeting that can serve a highly relevant and timely message to potential consumers when they are close to a certain location. This service is served using GPS and RFID (Radio Frequency Identification), we then create a virtual fence around a certain exact location. CPM cost structure applies here.
Search Engine Marketing, or SEM, is how we help you advertise in search engines with paid ad placements. We can manage your entire SEM campaign, from developing ad copy to budgeting and timing for your ads so that they’re in the right position at the right time for the most clicks and conversions for your ad dollars. These text ads will show up on the Search Results Page after a Google Search is performed. There is no better way to start a digital marketing campaign than with Google AdWords.
Search Engine Optimization, or SEO, is how we design and build your site’s architecture and content to not only make it more easily read by search engines, but also to rank higher in search engine results.
Quality score is a variable used by Google, Yahoo and Bing that is relevant to ad position and cost per click when promoting a search engine marketing campaign. This Quality Score is based largely on the context of the landing page associated with the ad. It is very important that the landing page has relevant context to the ad, is easy to navigate and loads in a timely fashion.
Pandora’s monthly unique visitors are 75 million strong. With a combination of their personalized listening experience and prevision targeting ensures your message is reaching the right audience at the right time. Pandora Radio Advertising messaging can be delivered through audio ads, visual ads or a combination of both. Creation of content can be handled through mslDirect or can be implemented through another party. CPM cost structure applies here.