Application: Event Platform, Increase Registration and Organization
Product: Multi-Channel marketing with the use of PURLs, Email Marketing, QR Codes via Advertising Specialty Items
The Challenge: We needed to create an on-line registration tool that would eliminate multiple registrations for their customers/guest for the various event presentations and demonstrations they were offering.
The Solution: msldirect On line Event Registration campaign. Each customer entered their information one time and they were able to sign up for multiple meetings. We tied all of their independent marketing silos through one single campaign dashboard and increased their response rate for email to 11.67% and for Smart Mail to 3.12%.
The Benefits: One registration allowed the registrar to sign up for multiple events, thus reducing their time and efforts. In addition if one or more of the presentations were full, we would remove that session from the options in real time. Plus the client knew exactly who was coming, at what time and their specific area of interest. We utilized 6 touch points for both direct mail and email, this created further marketing data for their next event!
|Total Number of Email Respondents||78|
|Email Response Rate||11.67%|
|Total Number of Campaign Touches||6|
|Total Number of Visits||237|
|Direct Mail Response Rate||3.12%|
|Registered for Sales Presentations||29|
|Total Registered for the Event||150|