Industry: B2B; Event Registration
Application: To get doctors and their patient’s to register for the upcoming Event
Product: mslDirect’s “scratch off” pre-direct mail PURL campaign along with pre and post E-marketing for “Event Registration” program.
The Challenge: Getting enough Doctors to sign up and register
The Solution: Utilizing relevant offers, a scratch off for discounts as long as they showed up to the booth, along with our highly successful “On-line” event registration tool using multi-channel marketing
The Benefits: mslDirect’s system was able to track and analyze 153 visits, 38 responses creating a 24% response rate based on visitors.
|Total Number of Visits||153|
|Total Number of Responses||38|
|Number of Touches||1|
|Number of Versioned Thank You Pages||5|
|Response Rate Based on Visitors||24%|