Application: Event Platform, Increase Registration and Organization
Product: Multi-Channel marketing with the use of PURL, GURL via Direct Mail, Social Media
The Challenge: Correction on the amounts from $6,500 to $16,700
The Solution: mslDirect created a four pronged campaign that allowed one campaign dashboard to track and analyze for all Concordia constituents, from Donations, to a Refer a Friend, to Registration or Sponsor, all on line. All information was trackable and we doubled their registration and donations from the prior year. See chart below.
The Benefits: By doubling their registrations and in-turn doubling the donations (increase of 256%) Concordia was in a better position to go out and seek greater sponsorship dollars, grow the event and provide an even more meaningful experience for all involved.
|Social Media Visitors||532|
|Total Response Rate||5.12%|
|Total Number of Campaign Touches||4|
|Total Visit Rate||7.36%|
|Total Pre-Registered for Event||260|