Industry: Non-Profit

Application: Event Platform, Increase Registration and Organization

Product: Multi-Channel marketing with the use of PURL, GURL via Direct Mail, Social Media

The Challenge: Correction on the amounts from $6,500 to $16,700

The Solution: mslDirect created a four pronged campaign that allowed one campaign dashboard to track and analyze for all Concordia constituents, from Donations, to a Refer a Friend, to Registration or Sponsor, all on line. All information was trackable and we doubled their registration and donations from the prior year. See chart below.

The Benefits: By doubling their registrations and in-turn doubling the donations (increase of 256%) Concordia was in a better position to go out and seek greater sponsorship dollars, grow the event and provide an even more meaningful experience for all involved.

The Results

Results and ROI
Mail Quantity 6732
Social Media Visitors 532
Total Response Rate 5.12%
Total Number of Campaign Touches 4
Total Visit Rate 7.36%
Registration Rate 3.02%
Registered Refferals 33
Total Pre-Registered for Event 260