Business to Business Marketing
Most people think of business-to-consumer (B2C) businesses when they think of multichannel direct marketing. But business-to-business (B2B) businesses can also benefit from multichannel direct marketing, because more and more B2B decision makers are turning to the Web and using a variety of channels to shop for business products and services.
Some Facts about B2B Marketing
Did you know…
- Only 50% of B2B marketers formally analyze metrics to determine ROI
- By 2014, B2B online marketing spending is expected to reach $4.8 billion
- 86% of B2B marketers now use social media
- 34% of B2B marketers are not measuring their social media presence
These facts make it clear that B2B marketers realize the power of multichannel marketing, but have yet to realize its fullest potential. Savvy B2B marketers are looking to experts like Fotorecord to make the most of their marketing efforts.